"Creative Director Glenn Martens pushed Diesel's Spring/Summer 2026 runway show entirely off the catwalk and into the streets of Milan, transforming the city center into a public egg hunt. On September 23rd, 2025, 55 transparent, egg-shaped vessels were hidden across the city, each containing a complete look from the SS26 collection. The spatial design is led by Studio Dennis Vanderbroeck (SDV), continuing its collaboration with Diesel in staging fashion performance presentations."
"Inside the eggs, Martens' SS26 collection for the Italian fashion brand revealed its emphasis on experimentation and play. Apron dresses in distressed satin denim, tailored jackets overloaded with biker details and utility pockets, and knit dresses appearing barely held together as if by a fragile web all highlighted the designer's push for new treatments and techniques. The use of vibrant colors and unconventional materials reinforced Diesel's disruptive spirit, extending beyond garments to the way they were revealed."
Glenn Martens relocated Diesel's Spring/Summer 2026 runway from the catwalk to Milan's streets, hiding 55 transparent, egg-shaped vessels containing full SS26 looks throughout the city center. Studio Dennis Vanderbroeck (SDV) led the spatial design, dispersing the set freely and opening it to the public. The initiative invited audiences to move, search, and participate, with models, players, and Martens joining the city-wide hunt and blurring roles between designer, performer, and spectator. The collection emphasized experimentation and play through distressed satin denim apron dresses, overloaded biker-detail jackets, fragile knit constructions, vibrant colors, and unconventional materials.
Read at designboom | architecture & design magazine
Unable to calculate read time
Collection
[
|
...
]