"Gucci has officially entered a new era under the creative direction of Demna, who made his debut in a way that was both unexpected and bold. Instead of relying solely on the spectacle of Milan Fashion Week, Demna surprise-dropped his first collection on Instagram and Gucci's official website, giving the fashion world an advance look before the runway. Titled "La Famiglia," the lookbook spans 38 meticulously styled ensembles that reimagine Gucci's identity through a series of cinematic "family portraits" captured by renowned photographer Catherine Opie."
""La Famiglia" is Demna's first statement as Gucci's creative leader, and it is nothing short of audacious. Known for his ability to challenge traditional fashion codes, Demna approached Gucci's storied heritage with a mix of reverence and reinvention. Each look in the collection tells a story, creating a visual narrative that explores the many personas that make up the Gucci world."
"The cast of characters introduced in "La Famiglia" gives the collection its heart and its energy. The "Partyboy" and "Narcisista" are ready for the dance floor, dressed in shimmering vests and silk shirts unbuttoned nearly to the waist. The "Figo" brings a dose of rebellious sophistication, wearing a sleek leather biker jacket with a bare chest, while the "Androgino" pushes boundaries with a sheer mesh top that speaks to fluidity and self-expression."
Demna launched Gucci's new era by surprise-dropping La Famiglia on Instagram and Gucci's website, offering an advance look before the Milan runway. The lookbook presents 38 meticulously styled ensembles photographed by Catherine Opie as cinematic family portraits. The collection reimagines Gucci's identity through persona-driven storytelling, assigning archetypes like Partyboy, Narcisista, Figo, and Androgino to embody varied attitudes. Demna combines signature oversized silhouettes, exaggerated shoulders, and a confrontational aesthetic with precise tailoring and craftsmanship that honor Gucci's heritage. Fabrics range from shimmering vests and silk shirts to sleek leather and sheer mesh, emphasizing rebellion, sensuality, and fluid self-expression.
Read at stupidDOPE | Est. 2008
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