"Sir David Beckham is launching a new fashion label inspired by his daughter Harper following in the stylish footsteps of his designer wife, Victoria. The former England captain's holding firm, DB Ventures Ltd, has filed trademarks in both the UK and US for a new clothing brand featuring a distinctive logo of seven vertical lines, with the final stroke slanting to the right. The number seven has long been symbolic for the football star."
"Seven has always held special meaning for the Beckhams, tied to luck and personal milestones, Harper was born in the seventh month, weighing 7lb 10oz, at 07:55am in Los Angeles. Documents filed with the UK's Intellectual Property Office show Beckham has secured rights to sell clothing, footwear, [and] headgear under the new name. In the US, filings with the Patent and Trademark Office reportedly seek additional approval to sell a full apparel range, including dresses, jumpsuits, swimwear, scarves, gloves, hosiery, and underwear."
Sir David Beckham is launching a new fashion label inspired by his daughter Harper and influenced by designer wife Victoria's style. DB Ventures Ltd filed trademarks in the UK and US for a clothing brand that uses a logo of seven vertical lines with the final stroke slanting right. The number seven features prominently in Beckham's life: his Manchester United shirt number, Harper's middle name, a Roman numeral tattoo, and Harper's birth details. UK filings secure rights to sell clothing, footwear and headgear with ten-year protection; US filings seek approval for a full apparel range. DB Ventures continues to generate income through global brand partnerships.
Read at www.standard.co.uk
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