"From the Fiat 500 to the Armani suit to the Superleggera chair, Italian design has long shown off an uncanny knack for balance: synthesizing beauty and utility, tradition and experimentation, efficiency and craft. For a smaller country with limited natural resources-and a fragmented sociopolitical history-the prestige of the Made in Italy mark is by some measures surprising. The secret lies somewhere in Italy's contradictions."
"What we carry forward from our early days is not just a style, but a way of thinking. Persol was born from a human approach to design, where function, comfort, and beauty were inseparable. In 2025, that same philosophy still guides us: Every frame is made in Italy, with artisanal precision and quiet obsession for detail. [We're using] new materials... but what hasn't cha"
Italian design consistently balances beauty and utility, with regional specializations driving excellence from couture to glassware and machinery. Persol represents that legacy through over a century of luxury eyewear production that merges robotic technology and artisan handcraft to achieve durability, detail, and elegance. The latest collection evokes film noir aesthetics while retaining functional comfort and timeless beauty. Riccardo Pozzoli emphasizes a human approach to design where function, comfort, and beauty remain inseparable, with every frame made in Italy using artisanal precision, intense attention to detail, and the selective introduction of new materials and techniques.
Read at Documentjournal
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