Chris Brown's upcoming Breezy Bowl XX tour has sparked a trademark lawsuit from Breezy Swimwear, which claims that the tour's branding creates consumer confusion. The lawsuit asserts that Brown's tour name and swimwear merchandise mimic its established Breezy Bowl event, led by CEO Kris Izquierdo since 2023. The case highlights concerns over potential amateur branding and argues that celebrities shouldn’t infringe on small business identities. Breezy Swimwear claims rights to the 'Breezy' name since 2018, further emphasizing the controversy's impact on their brand.
Breezy Swimwear has taken issue with Chris Brown's tour, Breezy Bowl XX, as it allegedly infringes on their trademark. The brand claims that Brown's merchandise creates confusion with their established event, the Breezy Bowl.
Kris Izquierdo, founder of Breezy Swimwear, contends that if Chris Brown's fans wear Breezy Bowl merch, it validates the name Breezy Bowl, showing its value and potential confusion in the marketplace.
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