"If 2025 proved anything, it's that BeautyTok loves a good showdown. Trends didn't just trend this year - they battled. Every aesthetic seemed to come with a built-in opposite, and the internet readily split into teams. From nails to brows to hair to lips, each choice became a referendum on taste, generational identity, and which side of TikTok your FYP landed on."
"Because, ultimately, these micro-feuds were never about choosing a winner. They demonstrated a collective effort to define what this generation's beauty identity is in a moment when every aesthetic is available all at once. Beauty became less about rules and more about customizing your avatar, even switching sides whenever the mood strikes. Ahead, the biggest beauty battles of the year - the showdowns that defined our feeds, fueled the discourse, and proved that the only wrong opinion is not having one."
"This year, nails became the generational Rorschach test. Millennial loyalists held tight to their almond manicures, even as Gen Z collectively rolled their eyes. But the divide wasn't just about shape - it was also about length. While millennials prefer an elongated, rounded look, Gen Z couldn't resist the practicality of short and squoval."
Beauty trends in 2025 polarized into opposing aesthetics that organized online communities into visible camps. Choices across nails, brows, hair, lips, and makeup became markers of taste and generational identity. Millennials favored longer, almond-shaped nails while Gen Z preferred shorter, practical squoval shapes. Parting styles, brow dramatics, and mascara approaches split into loud versus subtle factions. Comment sections amplified micro-feuds that reflected broader tensions between experimentation and tradition. The cultural shift prioritized customization, mood-driven style changes, and using beauty as a way to craft a personal or generational avatar rather than following fixed rules.
Read at Bustle
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