"The J12 was also sporty enough to appeal to men, all the more so as sizes increased in new editions like 2005's Superleggera, inspired by legendary Milanese sports car coachbuilder Carrozzeria Touring."
"This week the Superleggera is back in a new 42mm, COSC-certified chronometer edition ($13,750) with the Superleggera logo picked out as before in red."
"Another edition of the J12, also launching this week, is the J12 Golden Black ($12,150), featuring the same Kenissi 1.21 caliber chronometer but featuring a display using gold plated indexes on an all-black ground."
Chanel's J12 black ceramic watch, launched in 2000, was marketed as a unisex sports watch. Its appeal to men grew with new editions, including the 2005 Superleggera. The latest 42mm Superleggera edition features a sleek design in black steel and ceramic, priced at $13,750. Additionally, the J12 Golden Black edition, priced at $12,150, showcases gold plated indexes on a black background, further enhancing its appeal to male consumers interested in luxury timepieces.
Read at Esquire
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