Carolina Herrera, under the creative direction of Wes Gordon, will move its spring-summer 2026 collection presentation from New York to Madrid, a historic first for the brand. Gordon expressed his pride in returning to a Spanish company, reflecting on the city's inspirational influence. Recent initiatives in Madrid highlight the brand's commitment to the local market, showcasing its evolving presentation and adaptation strategy. The decision aligns with luxury brands' trends and underlines Madrid's unique style, blending elegance with boldness, encapsulated by Gordon's admiration for the city's fashion essence.
For us, it's like coming home in many ways, the brand's creative director, Wes Gordon, told EL PAIS.
Over the last two years, the brand has launched several initiatives in Madrid.
It's an unusual choice, but one that demonstrates the brand's commitment to the Spanish market.
There is something about the way people dress in Madrid that is very Herrera; that mix of elegance and daring that fascinates me, says Gordon.
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