"Carolina Castiglioni's Plan C showcases a freewheeling mix of bold colors, oversized silhouettes, and clashing bourgeois codes, embodying the Milanese aesthetic."
"The flagship store on Via Manzoni features a substantial bookshop and reading room, alongside a curated selection of Carolina's selected brands and Plan C's own pieces."
"Style means showing creativity through unexpected details, an unusual mix of colors, shapes, or anything that catches the eye, providing a genuine expression of oneself."
"The boutique fuses intellectualism, architectural acumen, and an exuberant collage of fashion, representing the very embodiment of milanesità."
The Castiglioni family represents Milanese style, particularly through Consuelo Castiglioni's Marni and Carolina Castiglioni's Plan C. Carolina's aesthetic features bold colors, oversized silhouettes, and a blend of styles from men's fashion. In 2025, she opened Plan C's flagship store in Milan, designed with an unconventional retail approach that includes a bookshop and curated brands. This boutique reflects the family's stylistic heritage, merging intellectualism and fashion in a vibrant space. Style is defined as creativity through unexpected details, allowing for personal expression and comfort.
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