"Carhartt has joined forces with celebrated Native American designer Bethany Yellowtail to launch a collection that honors tradition, resilience, and craftsmanship. The collaboration, which drops this fall, weaves together Carhartt's rugged workwear legacy with Yellowtail's deep connection to her Crow heritage. Together, they're delivering a line that is as much about storytelling as it is about style. Bethany Yellowtail's story is as inspiring as the designs she creates."
"Raised on her family's cattle ranch in Montana, Yellowtail grew up surrounded by wide-open landscapes and a culture built on hard work. These early experiences shaped her aesthetic and her approach to design, which centers on honoring ancestral teachings while pushing Native fashion into new spaces. Carhartt's latest campaign video captures this beautifully, following Yellowtail from the ranch to the studio and showing how her work is rooted in both place and purpose."
"The Women's Montana Active Jac is built from Carhartt's signature duck canvas, tough enough for real work but cut with a loose fit that allows for easy layering. Inside, soft insulation keeps the wearer warm, while Wind Fighter® technology blocks chilly gusts. Visually, the jacket is striking. A mountain motif runs across the back, paired with a Four Directions design element that nods to spiritual teachings and connection to the land."
Carhartt partnered with Native designer Bethany Yellowtail to launch a fall collection that honors tradition, resilience, and craftsmanship. The collaboration combines Carhartt's rugged workwear legacy with Yellowtail's Crow heritage and storytelling approach. Yellowtail's Montana upbringing on a cattle ranch influenced her aesthetic and commitment to ancestral teachings while advancing Native fashion into new spaces. A campaign video follows Yellowtail from the ranch to the studio, illustrating a shared ethos of durable products that respect the land. The Women's Montana Active Jac features duck canvas, soft insulation, Wind Fighter® technology, a loose fit for layering, and a mountain motif with a Four Directions design.
Read at stupidDOPE | Est. 2008
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