"Carhartt WIP has long understood that workwear is more than a uniform - it's a canvas for culture. Known for pairing its collections with cinematic campaigns, the brand once again leans into storytelling with its Fall/Winter 2025 visuals. This season, Atlanta 's suburban neighborhoods become the backdrop, a setting chosen not for spectacle but for its ability to mirror the everyday contexts where Carhartt WIP's garments are worn. The result is a campaign that feels grounded, personal, and reflective of the brand's growing reach."
"Shot by Daniel Derro Regan and directed by Ben Dorado, the visuals merge still and moving images into a cohesive narrative. Their documentary approach captures candid moments rather than posed spectacle. In one sequence, a group of teenagers gathers in their neighborhood, their interactions framed as both ordinary and meaningful. In another, the camera lingers on a dancer preparing quietly before a night out, offering a glimpse into ritual and solitude."
"The garments themselves reflect Carhartt WIP's ongoing dialogue with its heritage. Staple silhouettes like the OG Chore Coat in Dearborn Canvas and the Women's OG Michigan Coat anchor the lineup, while fleeces, hoodies, and sweatpants bring comfort to the forefront. These pieces underscore the brand's ability to balance durability with ease, showing that workwear can serve as both armor and everyday attire."
Carhartt WIP’s Fall/Winter 2025 visuals place cinematic, documentary-style imagery in Atlanta suburbs to situate workwear within everyday life. The campaign, shot by Daniel Derro Regan and directed by Ben Dorado, merges still and moving images to capture candid vignettes such as teenagers gathering and a dancer preparing before a night out. Core staples like the OG Chore Coat in Dearborn Canvas and the Women's OG Michigan Coat coexist with fleeces, hoodies, and sweatpants to emphasize both durability and comfort. The presentation highlights workwear’s dual role as practical protection and a form of personal expression across creative communities.
Read at stupidDOPE | Est. 2008
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