"Don't feel too bad if you have been trapped by these advertising companies. They receive an enormous amount of help from their best friend, Photoshop, which eliminates acne, lines, and fat creating that perfect body image. Well, the fashion company Boohoo decided they would break from the old advertising model and are getting praised across the internet for their ad campaign choice. The brand posted pictures of models proudly baring showing their natural beauty, including stretch marks, with no photoshop tricks in sight."
"You can still find pictures of the same model with her 'imperfections' photoshopped out. But it looks like Boohoo is sticking with the natural look, showing off marks on other models as well. Several other companies have already taken this path for their ad campaigns. CVS announced that they will no longer photoshop their beauty ads last year. People are excited about Boohoo joining the natural beauty wave."
Advertising often creates envy by presenting models and celebrities with ultra-smooth skin and idealized bodies. Photoshop commonly removes acne, lines, and fat to produce those perfect images. The fashion brand Boohoo chose to publish unedited photos showing models' natural beauty, including visible stretch marks, without Photoshop. Some photos of the same models also exist in retouched versions elsewhere, but Boohoo maintained the unretouched presentation across multiple models. Several other companies have adopted similar practices, and CVS announced it would stop photoshopping beauty ads. Social media users responded with praise, sharing, and excitement.
Read at TVovermind
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