"Having a supermodel as a founder comes with certain benefits. As Bella Hadid's brainchild, Ôrebella is reaping all the rewards - and lately, that means plenty of promotional campaigns and photo shoots, featuring Hadid herself. The model-turned-mogul has made a name for herself in the olfactory world since starting her fragrance line in the spring of 2024. Over a year and a half later, she's come out with a number of mood-boosting scents,"
"Advertising a scent can be difficult. "It's so different than having a makeup or clothing company," Hadid said to Harper's Bazaar. "You can't smell through the internet, so that's the most complicated part, especially when I'm making fragrances that are so true to who I am." Despite these challenges, Hadid and the Ôrebella team have done their best to visually express the fragrances through styled campaigns."
Bella Hadid launched her fragrance line in the spring of 2024 and has released multiple mood-boosting scents over the following year and a half. Hadid blends her fashion background with olfactory work by starring in and shaping visually driven campaigns for Ôrebella. She acknowledges the advertising challenge that customers cannot smell products online and focuses on styling and imagery to convey scent profiles. A Nov. 23 Nightcap shoot with photographer Sharna Osborne emphasized the gourmand ginger and cardamom twist via a halter gown with a plunging neckline and '90s minimalist glamour. A Nov. 16 Blooming Fire campaign channeled tropical warmth, styled by Ben Ruc.
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