A recent study from Monash University reveals Barbie's footwear evolution reflects changing societal norms regarding women's fashion and work roles. Analyzing 2,750 Barbies from 1959 to 2024, researchers noted a significant decline in high-heeled designs, with only 40% of dolls from the 2020s maintaining the once-common tippy-toe posture. This shift from high heels to comfortable flat shoes aligns with women's increasing participation in various job roles, emphasizing practical footwear for active lifestyles. Barbie's adaptability symbolizes a broader trend in womenâs fashion preferences and workplace demands.
Researchers examined the foot positions of 2,750 Barbies manufactured between 1959 and 2024, excluding collectible or limited edition dolls.
We suggest this mirrors broader societal changes, which includes how women choose footwear according to how much they have to move in the day.
The change in workforce roles of Barbie mimics the change in women's employment across the world.
100% of the pretty playthings were made with the equinus foot posture in the 1960s, only 40% boast the propped-up look in the 2020s.
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