"Goldilocks jeans ie straight cut have made a comeback. Think Robert Redford in Three Days of the Condor, rather than Jeremy Clarkson's bootcut Top Gear era or an indie band's painted-on pip-squeezers. Leon Hedgepeth, a menswear writer who coined the term Goldilocks jeans, describes the style as not too skinny, not too baggy just right. Levi's' bestselling jeans of all time the 501, worn by everyone from Marlon Brando to Steve Jobs and Kate Moss best encapsulates the shape."
"Anne-Catherine Lepas, the vice-president of merchandising at Levi's Europe, says the brand defines a straight cut such as the 501 as running evenly from hip to ankle, creating a clean, effortless look that suits almost everyone. Sales of straight-cut jeans are up 30% year on year at John Lewis, with top sellers including a 260 pair from the US label Frame. On Thursday, the British department store chain released a collaboration with the designer Rejina Pyo."
"While a cropped fluffy jacket was tipped to be a favourite from the collection, instead the straight-cut jeans in a dark-blue wash are soaring to the top of the sales chart. Elsewhere on the high street, six years after Marks & Spencer launched its Sienna straight-cut jeans, it is once again a bestselling style. Its recent Stovepipe iteration which features a higher waist and less elastane, meaning it does not give as much, so hangs straighter is also in demand."
Straight-cut "Goldilocks" jeans are resurging, defined by an even line from hip to ankle that delivers a clean, effortless look. Levi's 501 exemplifies the silhouette and has been worn by Marlon Brando, Steve Jobs and Kate Moss. Sales of straight-cut jeans rose 30% year-on-year at John Lewis, with Frame among top sellers and a Rejina Pyo collaboration performing well. Marks & Spencer's Sienna remains a bestseller and its Stovepipe version features a higher waist and less elastane so it hangs straighter. The shift reflects consumer fatigue with rapid fashion cycles and a move toward timeless denim.
Read at www.theguardian.com
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