"Founded in 2020 by Robert Friedrichs, UNVAIN captures the raw energy of Berlin's subcultures, translating brutalist influences into a distinctive aesthetic that is both architectural and elegantly rebellious. The brand's ethos centres on a modern uniform that embodies a restrained sense of rockstar chic, merging refinement with rawness. The name UNVAIN, meaning not vain, emphasises a pursuit of beauty that transcends surface-level polish and perfection. Instead, the brand finds richness in tension, making it integral to their design philosophy."
"UNVAIN's collections showcase contrasting elements: rough versus soft, severe versus sensitive, creating an in-between space where rawness meets refinement. With the Fall/Winter 2026 collection, the brand intentionally eschews overt external themes, instead choosing to focus on its essence. This inward approach highlights a commitment to presenting the brand's core identity without borrowed references. The collection is a distilled representation of UNVAIN's values, blending rockstar chic with mysticism and brutalist clarity. Silhouettes within the collection navigate between sharp minimalism and striking architectural forms."
"Last week at Berlin Fashion Week, the Berlin-based fashion label UNVAIN made waves with the unveiling of their debut runway show, showcasing the Fall/Winter 2026 collection at the Feuerle Collection. This stunning venue, located in a former WWII telecommunications bunker, provided a unique backdrop, enhanced by an array of Southeast Asian sculptures and Imperial Chinese furniture. Photographer Shin Jeong Hoon captured the essence of the event with his stunning backstage photography, showcasing the energy and creativity that defined this remarkable debut."
UNVAIN presented its debut runway show of the Fall/Winter 2026 collection at the Feuerle Collection in a former WWII telecommunications bunker adorned with Southeast Asian sculptures and Imperial Chinese furniture. Founded in 2020 by Robert Friedrichs, the label channels Berlin subcultures and brutalist architecture into an architectural, elegantly rebellious aesthetic. The brand pursues a modern uniform defined by restrained rockstar chic and a focus on beauty beyond surface polish. Collections contrast rough and soft, severe and sensitive, creating an in-between space where rawness meets refinement. The Fall/Winter 2026 line emphasizes the brand's essence through sharp minimalism, architectural silhouettes, and tactile detailing.
Read at www.kaltblut-magazine.com
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