Awake NY's collaboration with Jordan Brand, featuring the Jordan V Boro, celebrates the Lower East Side community. The campaign, named Our Block To Your Block, captures the essence of the neighborhood and emphasizes the importance of local ties in design. The accompanying lookbook showcases local figures and iconic locations, enhancing the connection to the brand's roots. The Jordan V Boro sneaker offers two unique colorways, emphasizing meticulous design details that blend heritage and contemporary streetwear influences, further solidifying the brand's relationship with the community.
The Awake NY Jordan V Boro captures the energy of the Lower East Side, reflecting a deep connection to the community that helped shape the brand.
Awake NY's campaign, titled Our Block To Your Block, recognizes that community isn't merely a backdrop but an integral part of the design process.
The collection features portraits of local legends against iconic storefronts, illustrating a creative ecosystem embedded in the Awake NY story.
The Jordan V Boro offers two distinct colorways, one pastel pink and the other in black and blue, showcasing thoughtful design elements.
Collection
[
|
...
]