"Jack McCollough and Lázaro Hernandez are deadpan serious about having fun with their Loewe, with inflatable coats and citrus colours and tacky, plasticky textures, a bunch of giant cuddly toys onlooking (the work of the artist Cosima von Bonin, rather than Jim Henson)."
"That birthday seemed to engender a party, an Autumn/Winter 2026 show of easy to understand pleasures, clothes tactile and slithery in sharp Play-Doh shades of satsuma, grape, chilli pepper red and green."
"McCollough and Hernandez shot their first Loewe advertising campaign under the beating Brazilian sun last October, and that idea of searing, too intense colour, framed in a degree of Spanishness, banged out at a frenetic pace - sin siestas."
Loewe marks its 180th anniversary with an Autumn/Winter 2026 collection that embraces playfulness within luxury fashion. Creative directors Jack McCollough and Lázaro Hernandez infuse the collection with bright, saturated colors like satsuma, grape, and chilli pepper red, alongside tactile, slithery textures and inflatable coats. The show features oversized plush toys by artist Cosima von Bonin and models carrying crocodile bags in unexpected shades. The designers describe their approach as an intellectual, process-driven pursuit charged with playfulness, drawing inspiration from a Brazilian advertising campaign shot under intense sunlight. The collection emphasizes contrast and visual impact, presenting fashion as accessible pleasure rather than serious formality.
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