"Jack McCollough and Lazaro Hernandez both speak fluent Spanish - a fact I only found out early last month, when I met them ensconced in their new Paris creative offices at Loewe. That may seem like the kind of fact restricted to a Tinder profile, but it means a lot at Loewe, where they were appointed creative directors in March, and where they have just shown their debut, like so many others."
"It also contextualises Loewe, which, under previous creative director Jonathan Anderson was an often freewheeling and fantastical exploration of craft, albeit one without a mooring in a specific culture. For McCollough and Hernandez, Spain proved to be a frame, a lexicon even, through which to consider the meaning of the brand, and what new interpretations they could bring - even as New Yorkers."
"The artists formerly known as Proenza Schouler are shining examples of that in the 21st century. They also built that New York label on a notion of craft, inherent to their designs, and on leather, which they were always excellent at handling. I remember a show of theirs a few years ago opened by Chloë Sevigny in a crisp white shirt, a black wool jacket and a mid-calf supple black leather skirt that seemed to morph into matching boots."
Jack McCollough and Lazaro Hernandez speak fluent Spanish and occupy the new creative offices in Paris after appointment as Loewe creative directors in March. Loewe operates primarily from Madrid, making Spanish language and cultural fluency a practical advantage for leadership. Previous Loewe creative direction under Jonathan Anderson focused on fantastical explorations of craft without anchoring to a single culture. McCollough and Hernandez treat Spain as a cultural frame and lexicon to reinterpret the brand while retaining their New York design perspective. Proenza Schouler’s history emphasizes craft and expert leatherwork, exemplified by a memorable show styling featuring a morphing leather skirt and boots.
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