At Vancouver Fashion Week, Dutch designer Jef Montes showcased his collection 'Salma' with twelve models styled by Hadi Moussally. Each model represented variations of Salma, a hybrid figure embodying queer identity and transformation. The runway became a space where fashion and performance merged, creating a ritualistic atmosphere. Models translated Salma's gestures, blurring the lines between interpretation and incarnation. The presentation emphasized a shared mythology, where clothing and skin intertwined to tell a collective story of identity and expression.
"Salma is not a character in a traditional sense but an evolving body, a presence that mutates through clothing, gesture, and performance. For this runway, Salma multiplied. Twelve bodies carried the same conceptual DNA, while each looked expressed a different emotional and physical state of the same being."
"Beyond the strength of Jef Montes' designs, what stood out was the atmosphere created by the collaboration itself. It became a rare space where fashion, performance, and embodiment fully merged into something almost ritualistic."
"Each model entered this language with remarkable sensitivity. They did not simply wear the clothes; they translated Salma's gestures with precision and intuition, to the point where the distinction between interpretation and incarnation began to blur."
"In this 'Army of Salma,' individuality gently dissolved into a shared mythology, where clothing became skin, and skin became story."
Read at KALTBLUT Magazine
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