"Salma is not a character in a traditional sense but an evolving body, a presence that mutates through clothing, gesture, and performance. For this runway, Salma multiplied. Twelve bodies carried the same conceptual DNA, while each looked expressed a different emotional and physical state of the same being."
"Beyond the strength of Jef Montes' designs, what stood out was the atmosphere created by the collaboration itself. It became a rare space where fashion, performance, and embodiment fully merged into something almost ritualistic."
"Each model entered this language with remarkable sensitivity. They did not simply wear the clothes; they translated Salma's gestures with precision and intuition, to the point where the distinction between interpretation and incarnation began to blur."
"In this 'Army of Salma,' individuality gently dissolved into a shared mythology, where clothing became skin, and skin became story."
At Vancouver Fashion Week, Dutch designer Jef Montes showcased his collection 'Salma' with twelve models styled by Hadi Moussally. Each model represented variations of Salma, a hybrid figure embodying queer identity and transformation. The runway became a space where fashion and performance merged, creating a ritualistic atmosphere. Models translated Salma's gestures, blurring the lines between interpretation and incarnation. The presentation emphasized a shared mythology, where clothing and skin intertwined to tell a collective story of identity and expression.
Read at KALTBLUT Magazine
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