"In March 2023, two events coincided by chance that marked a turning point in the way we dress: the premiere of the fourth and final season of Succession and the trial faced by Gwyneth Paltrow over a skiing accident. Both the characters from the HBO series and the Californian actress and entrepreneur went viral for their clothing: a style called silent luxury that, although initially accessible only to elites, eventually trickled down to the streets thanks to fast fashion."
"This aesthetic is defined by neutral tones (ranging from white and black to beige, gray, or navy), very clean lines, an absence of logos or loud prints, and here's the differentiator top-quality materials like cashmere or merino wool from brands such as The Row, Celine, or Loro Piana. Nothing entirely new: first Steve Jobs and then other tech gurus had already opted to address in unifrom looks that appear simple but actually cost a fortune"
Two March 2023 cultural moments helped accelerate a dressing aesthetic known as silent luxury. Silent luxury features neutral tones, clean lines, an absence of logos, and high-quality materials such as cashmere or merino wool from brands like The Row, Celine, and Loro Piana. The aesthetic traces precedents to tech figures who used simple, costly uniforms to convey discreet success. Fast fashion enabled the look to trickle down from elites to wider audiences. Growing economic inequality and social-media visibility encouraged emulation of wealthy elites. Industry observers describe the aesthetic as a longstanding consumer attitude amplified by recent cultural trends.
Read at english.elpais.com
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