Are Trader Joe's tote bags the last vestige of American soft power? | Dave Schilling
Briefly

Are Trader Joe's tote bags the last vestige of American soft power? | Dave Schilling
"There aren't many escapes from the grim onslaught of terrible news these days. You can stare at a blank wall, obsessively count the hairs on your arm, or, in a true moment of desperation, ponder the state of global fashion. I prefer the last one. I love being on the cutting edge of style, peacocking out in the decaying slopfest that is our planet."
"I relish being hyper-aware of the goings-on of fashion, so I was one of the first sorry souls to learn of the current global obsession with flimsy canvas Trader Joe's shopping bags. For those unaware, Trader Joe's is an American grocery store chain known primarily for its affordable prices, whimsical tropical branding, and heart-attack-inducing parking lots apparently designed to be small because the stores themselves are so tiny that they can't justify more spaces. I don't naturally see the use"
Fashion serves as an emotional escape and the narrator favors sharp tailoring as a remedy. A global obsession with flimsy canvas Trader Joe's shopping bags has emerged, with resellers pricing them astronomically while the original bags cost about three dollars. Trader Joe's is described as a budget grocery chain with whimsical branding and cramped parking. The narrator questions the logic of treating a practical reusable tote as a status symbol, recounting a Waitrose bag bought in London that failed to attract notice. Tote bags often end up neglected, shoved in closets, and rarely acknowledged despite their newfound cultural cachet.
Read at www.theguardian.com
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