The article features Ara Vartanian, a São Paulo-based jeweler known for his unique, bold designs. Vartanian emphasizes that his creative process is instinctive, beginning with the stone that guides each piece. Moving beyond traditional jewelry norms, he creates functional yet expressive designs, including innovative two-finger rings and kinetic earrings. Influenced by the vibrant energy of São Paulo, Vartanian finds inspiration in the city's chaotic creativity, aiming to instill both emotion and structural integrity in his jewelry, thus creating meaningful pieces that resonate with wearers and viewers alike.
"My work is instinctive. It's an emotional process - it always starts with the stone, which guides me. I don't follow formulas or trends."
"A jewel must have soul - but also structure. Emotion and engineering."
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