"Apple Martin is in her model era. She has landed her first major brand deal as the new face of London fashion house Self-Portrait. The modern fashion house and the 21-year-old college student, who is the daughter of Chris Martin and Gwyneth Paltrow, announced their collaboration with a series of cheeky Instagram posts Sept. 9. "It is me, Ms. Apple Blythe Alison Martin, coming to you from the floor in a gorge Self-Portrait lil baby tee"
"Self-Portrait, which was founded in the UK in 2013 by designer Han Chong, explained in a press release that the intent of the announcement was to show "the effortless, confident and self-expressive spirit of a generation of young customers that continues to inspire the fashion house and its designs." The British brand revealed that more fashion portraits, films and activations with Martin will arrive in the coming months."
Apple Martin signed her first major brand deal as the face of London fashion house Self-Portrait and announced the collaboration through playful Instagram posts. She shared clips and selfies wearing Self-Portrait pieces while expressing excitement about leading the campaign. The brand welcomed her publicly and plans additional portraits, films and activations featuring Martin in coming months. Self-Portrait cited the effortless, confident and self-expressive spirit of a young generation as the intent behind the announcement. Martin joins a roster of notable faces who have worked with the brand and marks a clearer step into public modeling work.
Read at TODAY.com
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