"Anti Social Social Club has never been shy about reinventing itself, and its latest move proves just how far the brand is willing to go. Following the opening of its first global flagship in South Korea earlier this year, the label has announced the worldwide release of its "Designed in Korea" collection. Branded simply as the KR line, the new range ties back to ASSC's roots while tapping into the energy of Seoul's fashion-forward scene."
"The decision to anchor a global rollout in South Korea isn't random. Seoul has become a style capital in its own right, celebrated for its fearless streetwear culture and trendsetting aesthetic. By establishing a flagship in the city and building a collection from within its borders, Anti Social Social Club is signaling not only growth but also cultural alignment with one of fashion's most talked-about hubs."
Anti Social Social Club launched the KR "Designed in Korea" collection as a worldwide release following the opening of its first global flagship in South Korea. The KR line draws from the brand's archives and incorporates Korean street-style edge to create a familiar yet refreshed range. The initial drop includes heavyweight tees, fleece, jackets, hats, and accessories with prices from $42 to $121. Items emphasize branding, fit, and premium quality, offer sizing from M to 2XL, and balance inclusivity with the fitted aesthetic typical of streetwear.
Read at stupidDOPE | Est. 2008
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