"“Like Christian Dior, the founder of the house he now leads, fashion designer Jonathan Anderson's ambition is to be not just a Parisian couturier but a Hollywood power player.”"
"“We think of Dior as this romantic character, but he was also a very savvy businessman… I think we underestimate how much negotiation Dior did with studio executives. He was very smart in that way.”"
"“There is all this amazing correspondence between Dior, Dietrich and Hitchcock, which shows how he navigated the money that it cost to make that film.”"
"“The catwalk snaked through a boxfresh $724m brutalist LA landmark, the concrete and glass David Geffen Galleries at Los Angeles County Museum of Art (LACMA). The scene setting was somewhere between an all-American gas station and a Hollywood back lot. Vintage Cadillacs and glowing Edward Hopper street lamps dotted the catwalk.”"
Jonathan Anderson aims to position Dior as both a fashion house and a Hollywood power player. Dior is framed as a romantic couturier who also operated as a savvy businessman, negotiating with studio executives to manage the costs and production realities of film work. Anderson connects Dior, Marlene Dietrich, and Alfred Hitchcock through the origin story of a noir caper in which Dior dressed Dietrich. Anderson also brings personal film experience as a costume designer for Luca Guadagnino’s films. The Dior Cruise show in Los Angeles took place at LACMA’s David Geffen Galleries, using a gas-station and back-lot atmosphere with vintage cars and street lighting. The collection featured a Hollywood-upgraded bar jacket, boudoir mules, silk scarves, and distressed blue jeans with glittering silver threads.
Read at www.theguardian.com
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