The article discusses the latest collection from Barbour x Noah, which introduces a fresh take on classic jackets like the Wading Casual jacket and Bedale. Designed for comfortable wear in warmer weather, these pieces utilize unwaxed materials and lighter colors, breaking away from Barbour's traditionally winter-focused aesthetic. Founder Brendon Babenzien expresses admiration for Barbour's timelessness and aims to enhance its appeal for all-season wear. The collection also includes tees and sweatshirts that reflect a blend of utilitarianism and irreverence, fostering excitement for the approaching spring.
"For us, Barbour has always been a brand we've loved. It's been part of the landscape for as long as I can remember—a staple in the best possible way. It endures because it's so good; you simply can't walk away from it. It's that practical and timeless," Noah founder Brendon Babenzien said in statement.
"We wanted to find a way to extend that year-round love affair with Barbour, even into the warmer seasons. That's where the pivot to dry cloths came in, alongside silhouettes and colorways that are lighter, more versatile, and perfectly suited for summer."
"Picking a star of the show seems like an easy exercise. There is, after all, no ignoring that madras Bedale. It's pink! It's preppy! It's a little bit 'fuck you' but in, like, you know, a friendly way."
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