"In 2012, San Francisco apparel shop American Giant released its very first product, a zip-up hooded sweatshirt that put the company on the map. Officially called the Classic Full Zip, most people know it as "the greatest hoodie ever made," thanks to the headline on a Slate article touting its charms. After that story, things took off for American Giant."
"The Classic Full Zip has just been relaunched as a softer and more breathable piece, thanks to an overall refresh centered around a new cotton fleece construction. The hallmarks of the design remain: the double-lined hood, stretchy side panels, and the elbow patches. But slip it on and zip it up, and you'll notice it's not as snug around the waist or around the shoulders."
American Giant launched the Classic Full Zip hoodie in 2012 and sold 1 million hoodies while expanding into other US-made casual apparel. The Classic Full Zip has been relaunched with a new cotton fleece that is softer and more breathable. Signature details such as the double-lined hood, stretchy side panels, and elbow patches remain. The fit is less snug around the shoulders and waist, offering more room to move, and cuffs and waist use slightly more forgiving elastic. The primary improvement comes from longer-staple cotton fibers that increase softness and breathability compared with short-staple cotton.
Read at WIRED
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