"Our community, our culture, is not necessarily going out to clubs and drinking. We're not hanging out at the café sipping a martini and carrying a handbag,"
"We're at a Pilates studio, or we're setting an intention in our yoga class and focusing on our health and wellness - and carrying a handbag."
"Our community, we believe, is already carrying some of the name-brand bags, and they would prefer to carry an Alo bag - especially one that is more in alignment with and based on modern-day luxury, as opposed to luxury of what mum or grandma had,"
Alo Yoga will release three Italian-made leather bags priced from $1,200 to $3,600, styled as rounded duffel and bucket silhouettes and fitted with crystal bag charms. The collection is slated to debut on September 9, with retail availability beginning September 22 across 23 global stores. Pricing places the top model within the range of established luxury labels such as Gucci's GG Marmont. The strategy targets wellness-oriented consumers who prioritize Pilates and yoga lifestyles. Alo Yoga previously expanded into premium goods with the Alo Atelier line in 2023, offering high-priced outerwear and knit pieces.
Read at Business Insider
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