The "Next Generation" collection by A$AP Rocky for Ray-Ban features three avant-garde sunglasses that blend performance eyewear with futuristic design. Styles include the Ultra Wrap 001, with a full wrap-around silhouette, the streamlined Ultra Wrap 002, and the classic Ultra Wrap 003. Each pair is available in staple colors and limited editions priced at $874 and $901 respectively. The designs were first seen at an AWGE runway show, reinforcing Rocky's influence in fashion and eyewear innovation.
The just-launched collection, dubbed "Next Generation," is a departure from the first drop of A$AP Rocky Ray-Ban styles. Featuring three reengineered sunglasses that land somewhere between performance eyewear and a visor out of Star Trek, the capsule is "reimagining what eyewear can be through a futuristic lens," according to a press release from the brand.
Each pair is available in both the staple black and a variety of "limited" editions that include mirrored lenses and vibrant colorways, and come housed in an rigid plexiglass maxi-case embossed with an A$AP Rocky x Ray-Ban stamp logo.
The sporty Ultra Wrap 003, perhaps the most classic wrap shape of the bunch, rounds out the collection. They are priced like designer shades, retailing at $874 (standard models) and $901 (limited-edition), a significant jump from previous collab styles.
Superfans and 'fitstorians might recognize the designs from the recent AWGE - A$AP Rocky's newly minted creative agency and design label - runway show, part of the Spring/Summer 2026 menswear shows.
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