"She answered that Coach and Kate Spade's designers now use AI in their day-to-day work, but the design process starts with hand-drawn sketches. "So there is still a human and a need for design eye, right," Crevoiserat said. "They do a sketch. But what AI helps is they can iterate on that sketch." "They can do color multipliers. They can make design tweaks, much faster than we could in the past," she added."
"A designer for the fashion label Alice + Olivia told The Wall Street Journal in January that she sees AI as a "creativity explosion," and that the brand's recent collection featured tarot-card-inspired prints generated with AI tools like Leonardo AI and Adobe Firefly. An IT and tech director for LVMH told the Journal in June that design teams in the French luxury giant are using AI to generate mood boards for inspiration."
Designers at Coach and Kate Spade integrate AI into daily workflows while initial designs begin with hand-drawn sketches. AI enables rapid iteration on sketches, applies color multipliers, and facilitates faster design tweaks. AI tools have accelerated supply chain and product development timelines, contributing to company growth. Coach and Kate Spade remain known for affordable luxury handbags popular with aspirational shoppers. Other brands, including Alice + Olivia, Gucci and LVMH, are using generative AI for prints, mood boards and inspiration. Independent designers are also adopting tools like ChatGPT, Midjourney, Leonardo AI and Adobe Firefly for visuals and social content.
Read at Business Insider
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