Puffer Reds and adidas created the Track 45 adistar, launching August 28, through the adidas Business Track program and a partnership with Pensole Lewis College of Business & Design. The shoe channels Puffer Reds' evolution from a record shop into a cultural hub and honors regional roots. The upper blends red and granite tones with vinyl-like finishes that reference the store's Wall of Fame and record-store origins. Vintage audio graphics appear on the sockliner. The heels feature Detroit's 313 and Ypsilanti's 734 area codes, and a Lions-blue accent on the sole includes the word 'Detroit', emphasizing local pride and community influence.
Detroit has long been a city where music, culture, and fashion collide, and adidas' latest collaboration with Puffer Reds proves that legacy is alive and thriving. The metro Detroit-based streetwear institution has teamed up with the Three Stripes to unveil the Puffer Reds Track 45 adistar, a sneaker rooted in history yet built for the present. Set to release on August 28, the drop honors the retailer's deep cultural impact and its role as a community cornerstone in both Detroit and Ypsilanti.
The Track 45 adistar isn't just another sneaker release; it's the culmination of Puffer Reds' journey through the adidas Business Track program. Partnering with Detroit's Pensole Lewis College of Business & Design, the initiative was designed to empower community-driven retailers by giving them hands-on experience in footwear design and innovation. For Puffer Reds, a brand that began as one of Detroit's most renowned record shops before evolving into a cultural hub, this collaboration feels like both recognition and reinvention.
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