"adidas is shining a light on the unsung heroes of sneaker culture with its latest collaboration, this time linking with Bronx-based retailer City Jeans to create the Gazelle Indoor "Diamond in the Rough." This limited-edition release celebrates the borough's grit, creativity, and enduring cultural influence, bringing a fresh interpretation of one of adidas ' most iconic silhouettes. The Gazelle Indoor "Diamond in the Rough" is more than just a sneaker - it's a love letter to the Bronx."
"Featuring a navy ripstop upper designed to be torn away, the shoe reveals a hidden layer of powder blue suede underneath, symbolizing the hidden brilliance and resilience that often lie beneath the surface. Finishing touches like the "start here" heel tag and permanent pull tab add an interactive, narrative-driven element that encourages wearers to engage with the shoe's story. adidas didn't stop there. The tongue branding features lenticular printing that glimmers like a diamond, noding to the sneaker's name and inspiration."
Adidas partnered with Bronx retailer City Jeans to produce the Gazelle Indoor 'Diamond in the Rough' limited edition sneaker celebrating Bronx grit, creativity, and cultural influence. The shoe uses a navy ripstop upper designed to be torn away to reveal a hidden powder-blue suede layer, symbolizing hidden brilliance and resilience. A "start here" heel tag and permanent pull tab provide an interactive, narrative element for wearers. Tongue branding uses lenticular printing that glimmers like a diamond, and each pair is individually numbered to emphasize exclusivity. City Jeans, founded in 1993, operates eight Bronx stores and one Queens location and focuses on community hiring and school support.
Read at stupidDOPE | Est. 2008
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