"Like Benito himself, the story of the BadBo 1.0 it starts with Puerto Rico. It was originally teased back in early August at the Museo de Arte de Puerto Rico as part The Archive: Puerto Rico Para El Mundo exhibition, which showcased 146 shoes joining Adidas's expanding archive and its growing partnership with Bad Bunny."
"The first release-limited to 1,994 pairs, commemorating the year he was born-came the morning after his Grammy win for Album of the Year. The second iteration, clad all in white, landed the day after his culture-rattling Super Bowl performance. And now, on his 32nd birthday, we see the BadBo universe expanding with a collection of easygoing sportswear designed to complement the signature sneaker."
"The BadBo apparel lineup isn't overcomplicated. A chilled-out palette of gray and pale yellow complements the upcoming sneaker, while the silhouette-cropped and boxy up top, with barrel-leg trousers offering volume and shape on the bottom-does most of the work. Branding is minimal; think three-stripes details and the occasional hit of text reading 'Adidas Para Bad Bunny.'"
Bad Bunny marks his birthday with the release of a new beige-and-black colorway of his signature BadBo 1.0 sneaker and unveils his first complete apparel collection in collaboration with Adidas. The sneaker was originally teased in August at a Puerto Rico museum exhibition showcasing 146 shoes from Adidas's archive. Previous BadBo releases commemorated significant moments: the first limited to 1,994 pairs marking his birth year, released after his Grammy Album of the Year win, and the second all-white version following his Super Bowl performance. The new apparel collection features a minimalist design with gray and pale yellow tones, cropped boxy tops, barrel-leg trousers, and subtle branding. Notable design elements include a removable hood functioning as a standalone balaclava. The sneaker combines premium nubuck and hairy suede in neutral tones.
Read at Esquire
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