Annabel Ballance's recent project focuses on redefining women's suiting by maintaining the traditional structure while offering a new perspective on power and femininity. Collaborating with stylist Karen Binns and tailor Antonia Ede, Ballance created a custom suit for Lucy Beeden, aiming to provide women with the same confidence often associated with men's corporate attire, but without compromising their identity. By studying the historical design of suiting and integrating female experiences, the project seeks to balance gender dynamics in professional wear.
Rather than feminising the suit or undermining it through dramatic reinterpretation, Ballance approached the garment on its own terms - working within its structure to gently reorient its logic.
I wanted to create something that gave women that same power - without having to conform.
Her drive - balancing motherhood and running a business - inspired me.
I've always been fascinated by the confidence of corporate men.
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