"Bryson Ammons, New York City-based perfumer and founder of The Alloy Studio, also expects to see an uptick of experimental scents that are both savory and sweet. This year, Ammons thinks that perfumes inspired by decadent dishes like sweet-potato pie could take the fragrance world by storm. One note he especially has his eye on is the Japanese sweet potato."
"Alexis Grugeon, a Paris-based perfumer at Givaudan, predicts that clean, fresh scents - including bright citrus notes - will be everywhere in 2026. Some perfumers initially expected this trend to peak during the COVID-19 pandemic, with consumers wanting to feel clean and grounded, said Grugeon. However, its rise has been more gradual, with momentum building only recently. Now, she said, fragrances inspired by zingy citruses and fresh plants are gaining traction as consumers gravitate toward lighter, airier profiles."
"When forecasting fragrance trends, perfumers often look around the world for cues - including the Middle East, where the fragrance market has been rapidly expanding, and richer, wood-forward scents have been incredibly popular, according to Grugeon. Drawing on those influences, Grugeon predicts that woods like cedar, pine, and sandalwood will continue growing this year, especially expanding more prominently in the women's fragrance category."
Perfumers foresee an increase in experimental gourmand scents that blend savory and sweet elements, with perfumes inspired by decadent dishes like sweet-potato pie and Japanese sweet potato gaining attention. Clean, fresh fragrances featuring bright citrus notes and fresh plant accords are rising in popularity, with momentum building gradually rather than peaking during the COVID-19 pandemic. Consumers are gravitating toward lighter, airier profiles driven by a desire for freshness and groundedness. Wood-forward compositions remain strong, influenced by expanding Middle Eastern markets and consumer tastes for richer woods. Cedar, pine, and sandalwood are expected to grow, including broader presence within women's fragrances.
Read at Business Insider
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