"Jewelry shoppers seem more aware than ever that engagement rings need to stand the test of time. Private jeweler Anna P. Jay predicts some ring styles will become less popular for practical reasons. Jay said you may see more chunky engagement rings, but gold might become less popular. A diamond might be forever, but engagement rings change a lot with the times."
"Jay said you may see more chunky engagement rings, but gold might become less popular. A diamond might be forever, but engagement rings change a lot with the times. Some timeless styles remain popular, while brides-to-be lose interest in others as trends evolve or materials become more expensive. Business Insider spoke with Anna P. Jay, a private jeweler based in Nantucket, Massachusetts, about engagement ring styles that may be less popular soon."
Jewelry shoppers are increasingly prioritizing longevity and practicality when choosing engagement rings. Some ring styles will fall out of favor for practical reasons, prompting a shift toward chunkier, more durable settings that better withstand everyday wear. Growing concern about cost and wear is reducing interest in gold settings in some cases. Timeless designs continue to hold appeal, but many brides-to-be are moving away from trend-driven styles as materials become more expensive and trends evolve. The result is a market leaning toward durable, functional rings that balance longevity with classic aesthetics.
Read at Business Insider
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