For 2025, cologne trends are embracing maximalism over minimalism, showcasing bold and complex fragrances. Savory and spicy scents, incorporating kitchen ingredients like herbs and salts, will be increasingly popular. Genderless perfumes are on the rise, focusing on fragrances that blend masculine and feminine notes in harmonious ways. The trend favors enticing, playful scents, challenging the notion that such fragrances are seasonal. As a result, wearers can expect to see a diverse range of colognes appealing to various scent preferences and styles, ensuring freshness and boldness.
This year, it's all about maximalist fragrances. Look for colognes that create a playful effect, with ingredients that are irresistible and widely appealing.
Increasingly popular are genderless fragrances that blend traditionally male and female notes, striking a perfect balance across a spectrum of scents.
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