"Summer is on life support. No one can agree on a signature cocktail, poolside playlists leave much to be desired, corporate America is already rolling out pumpkin spice, and Labubus are on my last nerve. So Business Insider is looking back at one of the few enduring fads of the season: golf polos. Specifically, the kind of finance bro, golf course merch that screams, "I have money," "I work at a bank," or "my family and/or friend has access to an exclusive country club.""
"As Emily reported, men in the know follow a few sacred golf polo rules: It's blasphemous to wear the logo of a course you haven't played; you shouldn't own two shirts with the same logo unless you're a member of the course; and it's sacrilegious to buy one off eBay. Plus, if the shirt has a corporate emblem on the sleeve, it belongs at Goodwill."
Golf polos with exclusive course logos operate as visible markers of wealth, banking ties, and access to elite country clubs. Shirts bearing logos like Winged Foot, Shinnecock Hills, or Sleepy Hollow signal membership networks and social standing among finance professionals. Several unwritten rules govern ownership and display: only wear a course's logo if one has played there; avoid owning duplicate-logo shirts unless a member; never buy logo shirts secondhand from auction sites; remove corporate sleeve emblems. Adherence to these norms earns respect within finance circles. Observations of men in urban and resort hotspots showed reluctance to be photographed or identified.
Read at Business Insider
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