The latest episode of The Who What Wear Podcast focuses on bridal fashion, featuring insights from LOHO Bride founder Christy Baird and designer Jackson Wiederhoeft. They discuss their beginnings in the wedding industry, Baird's journey from tech to fashion, and their predictions for bridal trends in 2025. Baird shares her sewing background and passion for reconstructing clothing, which she discovered in high school. She also reflects on her experiences interviewing brides, highlighting the discrepancies between expectations and reality in the wedding dress shopping process.
I fell in love with fashion in high school. I took a sewing class and ended up becoming the TA, and I just fell in love with reconstructing stuff.
I was working in tech, not really sure if it felt like me. I was kind of lost.
I had nine weddings to attend. I interviewed a lot of the brides and just wanted to know how their experience was.
All of them... said that the dress shopping experience was actually not what they had hoped.
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