"Are you supposed to coordinate your outfit with your makeup, or vice-versa? It's the question on people's mind each February, when glam has the power to make - or break - Valentine's Day plans. Case in point: When your concealer starts patching 30 minutes before the date starts, you can't help but take it as an omen that the whole relationship is cursed."
"And while there's no shame in leaning into the theme (some of the classics earn their keep), Valentine's Day makeup is getting a modern update this year. The focus has shifted from novelty to mood: think evoking a character versus a holiday, whether that's Aphrodite in her oyster shell with pink blush and rose-gold shimmer, or a '90s rom-com lead wearing cool-toned neutrals."
Valentine's Day beauty trends are moving from literal holiday motifs toward mood-driven, character-inspired looks guided by color palettes. Classic options like heart-shaped cut creases, red lips, freckles, and cat-eye wings remain popular but are being updated with subtler or story-based approaches such as rose-gold shimmer and cool-toned neutrals. Color pairings are the primary tool for creating cohesion between makeup and outfit, allowing either element to be built around the other. The resulting focus on palette and mood produces versatile, romantic glam suited to diverse personal styles and plans.
Read at Bustle
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