Lamine Yamal, the teenage soccer sensation, has become the new ambassador for Beats headphones, merging his love for music with sports. In a recent campaign, Yamal humorously claims to be the CEO of a fictional music label while discussing how he selects tracks as the locker room DJ. He cites various genres, including rap and flamenco, and emphasizes the importance of music for his focus and motivation before matches, illustrating the connection of music in enhancing his sports performance and persona.
Yamal introduces himself as the CEO of his own fictional music label, Lamine Records, blending his passions for soccer and music creatively in Beats' latest campaign.
Music is my outlet before matches; it helps me focus and get into my inner world. I always take my Beats on trips to immerse myself.
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