Key details of Barcelona's one of a kind sponsorship agreement with Midea | Barca Universal

"Barcelona are gearing up for exciting things ahead, as the club revealed key sponsorship contracts that will come into effect from the new season. The most exciting sponsorship will come in the form of Midea, which was announced as the club's new sponsor earlier this year. Barcelona revealed key details of their new sponsorship agreement with Midea during the club's Ordinary General Assembly, confirming what is set to be the largest deal of its kind in the club's history."

"The Chinese electrical appliances company will become Barcelona's main sponsor in the electrical appliances category, with the agreement running from the 2026/27 season through to the 2030/31 campaign. The partnership will cover both the men's and women's first teams globally, with Midea's logo set to feature prominently on official match shirts for the first team. The company will also gain exposure on the team's training shirts, ensuring consistent brand visibility throughout the season."

"In addition to shirt branding, Midea's logo will be displayed across multiple areas within the club's institutional and advertising activities. This includes the press conference room, the mixed zone, and other high-visibility spaces during first-team matches. The agreement grants Midea exclusive access to first-team players for the production of special content, advertising campaigns, and other promotional activities. The company will also enjoy hospitality packages at the Spotify Camp Nou, providing access to unique experiences alongside the club."

Midea will become Barcelona's main sponsor in the electrical appliances category from the 2026/27 season through 2030/31, covering both men's and women's first teams globally. Midea's logo will appear on official match shirts and training shirts and will feature across institutional and advertising spaces including the press conference room and mixed zone. The deal grants Midea exclusive access to first-team players for content production and advertising, hospitality packages at Spotify Camp Nou, and a strong presence across Barcelona's digital platforms and social media. The agreement increases the value of the club's shirt sponsorship by 25% versus the previous Ambilight TV sleeve partnership.

Read at Barca Universal