Adidas's "You Got This" campaign aims to combat the negative pressure athletes face, promoting a message of positivity and support among peers. With global stars Lionel Messi and Patrick Mahomes now part of the initiative, the campaign emphasizes the essential role of encouragement in athletic achievement. Their playful competition in a treadmill challenge encapsulates the spirit of friendly rivalry and camaraderie. Both athletes recognize that success stems from mutual support and belief, a sentiment echoed by their wives who also feature in the campaign, reinforcing that athletes thrive through collective encouragement.
In sports, as in anything that you are passionate about, the work never stops. But nobody succeeds alone. You need people who believe in you and who challenge you to be better.
Knowing people everywhere are watching and believing in us drives everything we do. The support from fans around the world is mas que palabras, more than words, and we hope it inspires everyone to lift each other up.
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