"Barcelona's tie-up with Spotify as their primary sponsor has worked out better than expected, with the club not only gaining financially but also earning popularity worldwide by promoting top artists. El Clasicos, in particular, have held a special role in the collaboration with the Swedish music streaming giant, picking a top-performing artist and dedicating the jersey of select Clasicos to them"
"Of the six times a top artist has replaced the Spotify logo for a special edition El Clasico jersey, Barcelona boasts a 50% record, having won three and lost three. The first to collaborate was Drake, and as the supposed 'curse' had it at that time, the team lost to Real Madrid by a 3-1 margin with Karim Benzema, Federico Valverde, and Rodrygo scoring for Los Blancos and Ferran Torres scoring for Barcelona."
"On that night, Barcelona suffered a home defeat with a Jude Bellingham brace helping Real Madrid to a comeback win after Ilkay Gundogan's early opener. The next collaboration was with Karol G, and Barcelona suffered a second consecutive defeat as Bellingham again scored a decisive late winner for Real Madrid and helped Los Blancos to a 3-2 win, this time at Santiago Bernabeu. Last season's first Clasico, which was at the Bernabeu, saw Barcelona don Coldplay's logo."
Barcelona's partnership with Spotify as primary sponsor delivered financial benefits and increased global popularity by featuring major artists on match jerseys. Special-edition El Clasico shirts replaced the Spotify logo with top artists like Drake, Rosalia, The Rolling Stones, Karol G, Coldplay, Travis Scott and Ed Sheeran. Across six El Clasicos with artist-fronted jerseys Barcelona has a split record of three wins and three losses. Individual results include a 3-1 loss when Drake was featured, a comeback win during Rosalia’s edition, defeats when The Rolling Stones and Karol G were showcased, and a commanding 4-0 victory wearing Coldplay's logo.
Read at Barca Universal
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