
"According to a report from El Pais (h/t AS), it has emerged that Barcelona currently have approximately €4 million worth of merchandise sitting idle in an industrial warehouse. It appears the club commissioned the production of roughly 300,000 official garments that were never released to the public. These items, which include jerseys priced at €89 each, were manufactured during the high-stakes period of the club's kit sponsorship negotiations."
"The production was not merely a tactical pressure move against Nike, but a logistical necessity. Josep Maria Meseguer, head of BLM, confirmed that the club needed a "Plan B" to ensure that all professional sections, including basketball, volleyball, and rugby, had kits to start the season in case an agreement with a supplier was not reached. Notably, these ghost jerseys do not feature a traditional brand logo, bearing only the Bihub Tech logo of the Barça Innovation Hub."
Barcelona currently have approximately €4 million of merchandise stored in a warehouse after commissioning roughly 300,000 official garments left unreleased. The items include jerseys priced at €89 each and were produced during the club's kit sponsorship negotiations. The garments were created as a logistical Plan B to ensure all professional sections, including basketball, volleyball and rugby, had kits at season start if a supplier deal failed. The ghost jerseys lack traditional brand logos and bear only the Bihub Tech mark. Nike renewed its partnership in November 2024, extending the deal to 2038 and bringing a renewal bonus near €100 million and estimated annual income of €120 million.
Read at Barca Universal
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