"While Messi's name has only been used in speeches so far, one of the presidential candidates, Marc Ciria, has also dragged his face into the spotlight thanks to a bold campaign. The leader of the 'Moviment 42' pre-candidacy surprised the city on Wednesday morning by deploying a massive banner of the Argentine legend. The canvas features the iconic image of Messi holding up his shirt to the Santiago Bernabeu crowd."
"As reported by SPORT, the banner of Messi carries the message, "Looking forward to seeing you again." This slogan serves as a direct reference to the famous banner Joan Laporta placed near the Real Madrid stadium during his successful 2021 campaign. Additionally, the installation includes a QR code that allows Barcelona fans to send personalised video messages of support and affection directly to the club's greatest-ever player."
Lionel Messi is not participating or voting in the Barcelona elections, yet candidates repeatedly invoke his name. Marc Ciria of Moviment 42 placed a massive banner of Messi holding up his shirt, echoing Joan Laporta's 2021 slogan. The banner reads "Looking forward to seeing you again" and includes a QR code that lets fans send personalised video messages to Messi. Ciria has expressed a desire to integrate Messi into his project if elected, viewing the player as key to improving the club's finances and possibly staging a final sporting return with board approval.
Read at Barca Universal
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