"Pedri has quickly established himself as one of the best in world football. Even at the age of just 23, he has become a key player for Barcelona, making almost 250 competitive appearances for the club. In light of his growing stature, the Spaniard has bagged a lucrative contract from Adidas, which has won the race to extend their partnership with the Barcelona midfielder, reports Mundo Deportivo."
"Indeed, Pedri has signed a multi-million dollar deal with Adidas, which has beaten several other major sports brands in the world to secure a deal with Pedri that was set to expire after the World Cup. The new deal will tie Adidas and Pedri together until 2030."
"The renewal has been agreed in close collaboration with Pedri's agency, Leaderbrock Sports and their marketing subsidiary TQTK Studios. The agreement follows months of negotiations and positions the Barcelona midfielder among the highest-paid brand ambassadors in world football, with annual earnings estimated in the millions. The timing is significant for Adidas."
"With more than 22 million social media followers and a trophy cabinet that already includes three La Liga titles, two Copa del Rey winners' medals, Euro 2020 glory and the 2021 Golden Boy award, Pedri's appeal has only grown with time. Adidas are looking to position him alongside other young global stars such as Lamine Yamal and Jude Bellingham as the centrepiece of their next era of ambassadors."
Pedri has become a leading footballer for Barcelona and secured a lucrative Adidas contract extension. The deal, agreed with Pedri’s agency Leaderbrock Sports and its marketing subsidiary TQTK Studios, runs until 2030 and replaces an arrangement set to expire after the World Cup. The renewal follows months of negotiations and places Pedri among the highest-paid brand ambassadors in world football, with annual earnings estimated in the millions. Adidas is timing the move as it prepares to end its long-standing partnership with the German Football Association in 2027 after more than 77 years. Pedri’s large social media following, major trophies, and recent form make him a strong commercial asset, alongside other young stars like Lamine Yamal and Jude Bellingham.
Read at Barca Universal
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