The inaugural Electronics Home Mexico event is taking place from today until June 19, 2025, at Centro Banamex, showcasing over 600 exhibitors and attracting major buyers from Mexico and neighboring regions. Organized by Grupo Eletrolar, this trade fair signals the company's entrance into the North American market after years of success in Brazil and Argentina. The event aims to consolidate Mexico's position as a key player in the consumer electronics industry during a time filled with global trade challenges, highlighting the potential of a unified Latin American electronics market.
The fair features consumer electronics, large and small home appliances, telecommunications equipment, and technology products, showcasing a diverse range of over 600 exhibitors.
Carlos Clur emphasizes the strategic importance of entering Mexico's retail landscape, citing it as crucial for integrating the total Latin American market.
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