Broadcom's VMware business unit has eliminated the Registered tier of its channel program, citing the need for active, capable partners to support customers effectively. Senior executives indicated that most Registered partners were inactive and unable to meet the required standards for service readiness. Affected partners will receive 60 days' notice for deauthorization, with support offered for transitioning to higher-tier partners. Additionally, VMware is enhancing requirements for Pinnacle and Premier partners, focusing on dedicated resources and collaborative business planning to ensure quality and alignment moving forward.
The vast majority of these [Registered] partners are inactive and lack the capabilities to support customers through VMware's evolving private cloud journey.
VMware will give Registered partners 60 days' notice before deauthorization and then work proactively with affected customers to transition them to qualified partners.
VMware will require Pinnacle and Premier partners to maintain dedicated sales and technical resources, and to execute joint business plans.
The Broadcom business unit is also beginning the process of transitioning partners who no longer meet the minimum program requirements or have not demonstrated consistent engagement.
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